In this portfolio, we’re taking a small dive into the spaces where my ideas come to life — from branding artisan olive oil to designing time-travel apps, reimagining fashion, and shaping film festivals. It’s a collection of projects where curiosity meets craft: branding and UX/UI work.
Created the brand identity for Celestial, a luxury wellness clubhouse offering fully personalized mind–body–soul experiences. Developed a serene, celestial-inspired visual language that communicates calm, clarity, and transformation. The result is an elegant, emotionally resonant brand that seamlessly bridges physical and digital experiences for a truly immersive wellness journey.
Designed a seamless and intuitive digital experience that extends Celestial’s brand values into the online space. The UX/UI reflects the clubhouse’s calm and personalized ethos through soft visuals, clear navigation, and interactive wellness tools. The result is a thoughtful, emotionally engaging interface that enhances the user’s wellness journey before, during, and after their stay.
Defined the brand identity for Oleum, a luxury cold-pressed olive oil. Designed elegant, minimalist visuals that honor the brand’s organic roots and artisanal production. The result is a timeless aesthetic that reflects Oleum’s commitment to quality and tradition.
Created the official concept for the 2024 edition, led the full rebranding of two international film festivals (Asian & African), and designed key visuals. My poster designs were showcased across Paris during the festival.
Erbilin Olive Oil is a premium brand, renowned for its high-quality products sourced from Turkey and exported worldwide. The brand embodies luxury and authenticity, emphasizing its rich heritage and dedication to excellence.
This project, I worked on redefining Victoria’s Secret’s brand identity to align with modern values of inclusivity and empowerment. In response to declining relevance and competition from brands like Fenty, Skims, and Intimissimi, I focused on developing a refreshed visual and strategic direction aimed at reconnecting the brand with today’s diverse audience and helping it regain cultural relevance.